ethos

OUR ETHOS

Health and wellness

We hope to create and empower a community that shares our belief about fitness, travel and an active lifestyle.

Less is more

We want to keep things simple by building a curated collection of activewear basics.

Minimalistic Design

We believe that good design is also as little design as possible. Yes, we're big fans of Dieter Rams.

Sustainable

Our smallest actions to our biggest decisions are driven with a goal of building a sustainable brand.

HOW WE DO IT?

How other brands do it ?

HOW WE DO IT?

By maintaining an online only model, we eliminate middleman and engage with our customers directly. This allows us to invest more time and money in providing higher quality active wear at fair prices. There’s nothing complicated about it.Good activewear, great outcome