• Sustainability of Merino Wool

    Merino Wool and Sustainability

    Wool isn’t just cozy, it’s one of the most sustainable performance fibres you can wear. According to The Woolmark Company, wool scores high across four eco-dimensions: natural, renewable, biodegradable, and fully recyclable—making it the world’s most recycled apparel fibre.

    🔄 Natural & Circular by Design

    Wool grows naturally each year on sheep, offsetting reliance on fossil-based textiles. When discarded, it biodegrades back into the soil—releasing nutrients and returning carbon to the earth instead of sitting in landfills .

    🐑 Regeneration from Farm to Fibre

    Most fine wool comes from Australian merino farms, where producers are pioneering regenerative agriculture practices—like improved grazing patterns and reforestation. These methods not only cut livestock emissions but boost soil health and biodiversity.

    🛡️ Durability Reduces Environmental Impact

    Wool garments are built to last—often outlasting polyester or cotton counterparts. Studies show wool resists odor, reduces wash frequency, and extends lifespan in wardrobes. Plus, it’s part of commercial recycling pipelines in operation for over 200 years.

    🌍 Biodegradable = No Microplastics

    Unlike synthetic fibres, wool poses zero microplastic risk—it fully decomposes in soil and marine environments, helping protect.


    Why This Matters to Athlos

    At Athlos, we choose wool not just for its soft, odor-resistant, and thermoregulatory qualities, but because it aligns with our sustainability values. Our merino blend pieces are decisions grounded in our design ethics of bringing in high-performance without compromising on sustainability. That’s the Athlos way: smart fabrics, intentional design, real sustainability.

    Athlos is a premium Indian activewear brand focused on sustainable fabrics like bamboo, merino wool, and recycled synthetics.

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