STORY
It all started when I took a sabbatical to travel around the world. With plans for trail running, hiking, and cycling on my travels, I packed appropriate activewear. Or so I thought. By the end of the trip, most of my apparel felt irritating on the skin and retained a pungent odor even after multiple washes. Also, the shiny plasticky look of most of the athletic apparel I was carrying didn't suit my understated dressing style.
This experience left me amazed at how hard it was to find activewear that was comfortable on the skin, yet stylish. The explanation was pretty simple. Most brands use petroleum-based synthetic fabrics like 100% polyester in their products. Synthetic fabrics make good business sense, but they are also harsh on the skin and don't breathe well.
And so the journey began with the help of a few friends in 2015 – to improve the landscape of athletic apparel one piece at a time. It was as an opportunity to build the activewear brand we all wanted but couldn’t find. Our mission is to deliver a fresh perspective on activewear that is driven by thoughtful design and inspiring an active lifestyle.
We want to build gear that keeps you comfortable in your sweaty pursuits and is designed to stand up to the demands of the city, the gym and everywhere in between. We promise that everything about the Athlos experience — the apparel, stories, experiences, shipping times et al. — will keep getting radically better.
- Pravin Dhake